Advertising and Graphic Arts Techniques

Advertising and Graphic Arts Techniques

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aquot;Frigidaire is even getting letters from dealers complementing them on the ads, and the campaign is being used for Frigidaire training manuals, aquot; reports Silver. And the campaign is a success despite the aesthetic problems of advertising washing machines and electric ranges. aquot;Leta#39;s face it, aquot; Silver admits, aquot;an appliance is not a bottle of perfume a€” ita#39;s basically a box. So we had to isolate parts of the product to keep the graphics from being boring. But I really enjoyed that challenge. Andanbsp;...

Title:Advertising and Graphic Arts Techniques
Publisher: - 1984

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