Analytics and Dynamic Customer Strategy

Analytics and Dynamic Customer Strategy

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Dish Network, the satelliteTV people, knows that when people move, they often changeTV providers. ... Further, there is the problem of averages and the assumptions to which theylead. ... whilethat 10percent of dissatisfied customers ate up allof your customer service resources, costyou 20 percent of your margins in ... A similar pitfallisto assume that ifyour numbers are betterthan the industry, youare fine.

Title:Analytics and Dynamic Customer Strategy
Author: John F. Tanner, Jr.
Publisher:John Wiley & Sons - 2014-06-17

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