Branding the Campus

Branding the Campus

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Description: In his most recent art project, Branding the Campus, Christian Philipp Muller considers the representation of the university in the public sphere. Taking the University of Luneberg as its main site of inquiry, Muller's investigations reveal that qbrandingq is not simply the creation of identificatory signs. Branding the Campusproblematizes the commercial pressures put on universities of late, pressures which affect the content and social criteria of academic culture. Textual and photographic documentation of Muller's two-part permanent installation is accompanied by essays examining the methodological and content-oriented relationship between this work and the artist's previous projects.The California Virtual University (CVU) has now been officially launched, offering hundreds of on-line courses through extension programs. ... University, the University of Southern California, among others) to form a aquot;global academic village, aquot; as one of its planners calls it. ... In southern California alone, UC Irvine is building a biomedical center to facilitate the commercialization of university science and toanbsp;...

Title:Branding the Campus
Author: Beatrice von Bismarck
Publisher:Richter Verlag - 2001

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