Breaking Out

Breaking Out

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How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of todaya€™s most popular a€œidea entrepreneursa€a€”including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Dona€™t Get Fat), TOMS founder Blake Mycoskie, and many othersa€”can help you take an idea public and build influence for it. It isna€™t easy. Butman argues that the rise of the a€œideaplexa€ (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go publica€”yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks outa€”by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating a€œrespirationa€ around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some waya€”this book will get you started on the journey to idea entrepreneurship.In 2009, for example, Tolle spoke at the Vancouver Peace Summit withfive Nobel laureates, including the Dalai Lama. ... itowesits risea€”at least inparta€”to the amazing success ofa presentation thatbegan with, ofall things, a PowerPoint lecture.

Title:Breaking Out
Author: John Butman
Publisher:Harvard Business Review Press - 2013-04-30

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