Consumer Behavior in Action

Consumer Behavior in Action

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Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action doesBoth Lowea#39;s and Home Depot refashioned their stores to appeal to women by using brighter lighting, fewer products stacked to the ... Similarly, the target decision makers for appliances such as washers, dryers, and dishwashers tend to be women. Realizing this, Maytag redesigned its Maytag stores, which are more colorful, brightly lit, include childrena#39;s play areas, ... take charge of the home computer, control the TV, decide what to wear to school, shop alone, and fix their own meals.

Title:Consumer Behavior in Action
Author: Geoffrey Paul Lantos
Publisher:Routledge - 2015-01-28

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