Corporate Reputation Decoded

Corporate Reputation Decoded

4.11 - 1251 ratings - Source

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CRa€”companya€™s stakeholders, situations demanding CR interventions, and the impact of a companya€™s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.... nance.pdf (accessed 4July 2013). M. B. E. ... sustainability and fair tradea#39;, Speech at Caux Conference on Trust and Integrity in the Global Economy (13 August 2010), website http://www.caux. (accessed 13July 2013).

Title:Corporate Reputation Decoded
Author: Asha Kaul, Avani Desai
Publisher:SAGE Publications India - 2014-04-30

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA