Customer Capitalism

Customer Capitalism

4.11 - 1251 ratings - Source

Shows how a business can generate increasing returns and gain a competitive advantage by improving its customer base, escaping conventional thinking to focus on the customer rather than the productexample, for readers interested in cooking, Amazon provided a direct link to Starchefs, which specialized in books for ... So we need to have local customer service operations, local distribution centers, to really service those markets as if weanbsp;...

Title:Customer Capitalism
Author: Sandra Vandermerwe
Publisher:Nicholas Brealey International - 1999

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