Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

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IBM CampaignAr and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations. This IBM RedbooksAr publication describes how master data about customers is extracted from an MDM hub and delivered through an qinformation supply chainq to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.... Birth date Income Gender Language code Marital Status Education Home phone Email address Mobile phone Mail Opt In Phone Opt In Email Opt In Opt Out of All Preferred channel Preferred channel ID Income range code Credit Score Jobanbsp;...

Title:Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer
Author: Chuck Ballard, Jon Case, Deirdre Clyne, Brett Hildreth, Holger Kache, David Radley, IBM Redbooks
Publisher:IBM Redbooks - 2015-02-02

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