Explaining Research: How to Reach Key Audiences to Advance Your Work

Explaining Research: How to Reach Key Audiences to Advance Your Work

4.11 - 1251 ratings - Source

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the qinformation ageq places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: DT Develop a qstrategy of synergyq that makes research communication efficient and effective DT Give compelling talks DT Build a professional Web site DT Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars DT Write popular articles and books DT Persuade donors, administrators and other key funding decision-makers DT Produce news releases that attract media coverage DT Give clear media interviews DT Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.For example, the editing package Adobe Premier Pro CS4 offers such a tutorial. Other good editing software includes Apple iMovie, Apple Final Cut Studio, Pinnacle Studio Ultimate 12, CyberLink PowerDirector 6, Ulead VideoStudio 11 Plus, anbsp;...

Title:Explaining Research: How to Reach Key Audiences to Advance Your Work
Author: Dennis Meredith
Publisher:Oxford University Press - 2010-01-26

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA