Five New Opportunities in Credit Card Analytics

Five New Opportunities in Credit Card Analytics

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By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so a€“ this article summarizes five relatively niche ways of using credit card data, allowing banks and credit card providers to take things one step further towards separating themselves from their competitors by getting even more value out of the rich POS data at handa€bCredit card transactions are one of the richest sources of data for customer analytics in the financial services field; yet, relative to ... It is already known that some banks already sell reports and dashboards to their merchants based on POS andanbsp;...

Title:Five New Opportunities in Credit Card Analytics
Author: Forte Consultancy Group
Publisher:Forte Consultancy -

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