Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits
Five Pennies is 'THE FIELD MANUAL' for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 'Best of Class' Franchise Brands to learn from - and 10 'Mega-Wreck' stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a 'Best Practices' Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System... hundreds of new franchise companies announce their plans to be the next McDonalda#39;sAr, SUBWAYAr Restaurants, MarriottAr, RE/MAXAr, or Great ClipsAr and fail to reach that goal. Why? Beyond the initial legal work, basic operations manual, anbsp;...
| Title | : | Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits |
| Author | : | Lonnie Helgerson, CFE |
| Publisher | : | Lulu.com - 2012-02-01 |
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