Global Luxury Trends

Global Luxury Trends

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Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the future bring? The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.Series related questions provide the opportunity to win a MacBook Air or design a poster while the Sina Weibo page drives traffic to the Evoque microsite. ... A $1 million car is up for sale and while Lamborghini has yet to see an actual sale, over 8, 000 requests for further information ... and seasonal activity-based tips or used simply as a passport to a competition and a more-complex reward structure.

Title:Global Luxury Trends
Author: Jonas Hoffmann, Ivan Coste-Manière
Publisher:Palgrave Macmillan - 2013-01-01

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