Global Strategies and Local Realities

Global Strategies and Local Realities

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This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.This new engine generation is built into Audi, Volkswagen Passat, SEAT and SE‡koda models. Audi had invested some DM1.2 billion by 1999, in several stages as output increased and various engine components were added to the productanbsp;...

Title:Global Strategies and Local Realities
Author: J. Humphrey, Y. Lecler, M. Salerno
Publisher:Springer - 2000-07-11

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