Holy Mavericks

Holy Mavericks

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Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into Americaa€™s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of qsupply-side thinkingq in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.Joel Osteen Ministries events and website, e-votionals, and Lakewood Churcha#39;s website. Most visibly, however, the week of the booka#39;s debut in mid-October 2007 , Osteen appeared on 60 Minutes, Larry King Live, Fox and Friends, Neal Cavuto, ... publication by offering an interview format that discusses specifically Osteena#39;s rise to prominence, how he compares to his father, John, the transformation ofanbsp;...

Title:Holy Mavericks
Author: Shayne Lee, Phillip Luke Sinitiere
Publisher:NYU Press - 2009

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