How to Make Money with Email Marketing

How to Make Money with Email Marketing

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Why you need to do serious email marketinga€“plus practical tips and steps for getting powerful business results from email, fast! Press a€œsend, a€ make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, leta€™s discuss your customersa€™ love-hate relationship with email. We all love its convenience, but hate how it consumes our day. Not as trendy as Twitter, email is still the 21st centurya€™s messaging workhorse.If you use the subject line a€œ90% off everythinga€ then there had better be some way in that email for your customer to get a 90% discount. ... Just put this in the footer of your email template and forget about it (as long as you keep it up to date). ... If youa#39;re getting a lot of spam complaints (you should be able to see this in your email service providera#39;s (ESP) stats areaa€”if not, get a new ESP), then put a clear anbsp;...

Title:How to Make Money with Email Marketing
Author: R. Scott Corbett
Publisher:Pearson Education - 2011-01-18

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