How Toyota Became #1

How Toyota Became #1

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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.The Taurus held on to number one in sales for several years after the 1992 Camry launch, but this was mostly ... Insiders at Ford knew they had a problem: If the Taurus was not restyled as the best in class, its future success was questionable.

Title:How Toyota Became #1
Author: David Magee
Publisher:Penguin - 2007-11-01

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