Juicing the Orange

Juicing the Orange

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Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.Thata#39;s his a€” and the Virgin branda#39;s a€” persona. And ^a€” thata#39;s how Virgin Mobile succeeded in creating a vibrant young brand of mobile service in the United Kingdom. ^ In 2002, Branson decided to enter the cell phone wars in the Unitedanbsp;...

Title:Juicing the Orange
Author: Pat Fallon, Fred Senn
Publisher:Harvard Business Press - 2006

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