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Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, RaD, company infrastructure, and customer relationship management.Many credit card issuers use computers for data crunching. ... [CapitalOne] has developed a more dynamic tool, one that constantly tracks customer spending habits. ... changes in that behavior, CapitalOne has tried to apply its information- based strategy to other industriesa€”as Fairbank once told The Wusiaington Post, a€Thisanbsp;...

Author: Mukul Pandya, Harbir Singh, Robert E. Mittelstaedt, Jr., Eric Clemons
Publisher:John Wiley & Sons - 2004-01-28

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