Leveraging ITS Data for Transit Market Research

Leveraging ITS Data for Transit Market Research

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TRBAis Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A PractitionerAis Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.In some applications, data from more than one ITS technology can be used to address a service delivery question, although different levels of customer ... For example, the market segmentation question a€œWhat is the ridership to special events?

Title:Leveraging ITS Data for Transit Market Research
Author: James G. Strathman
Publisher:Transportation Research Board - 2008-01-01

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