Managerial Dilemmas

Managerial Dilemmas

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Citibank uses a#39;co-brandinga#39; on its credit cards in different territories in order to reach new customers. In the US it co- brands with airlines and the customer is offered air miles; in India and other emergent economies the co-branding is often withanbsp;...

Title:Managerial Dilemmas
Author: John Storey, Graeme Salaman
Publisher:John Wiley & Sons - 2010-02-18

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