Marketing Information Products and Services

Marketing Information Products and Services

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Marketing Information Products and ServicesIn summary, test marketing involves launching the new product with a fully formulated marketing strategy at a smaller ... The answer to this question lies in the cost of introducing the service for the purpose of testing and the additional cost ofanbsp;...

Title:Marketing Information Products and Services
Author: Abhinandan K. Jain, International Development Research Centre (Canada)
Publisher:IDRC - 1999

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