Marketing Led: Sales Driven

Marketing Led: Sales Driven

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Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. to do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.... standards a#39; Continuous a#39; Aesthetic availability packages a#39; Service Team a#39; Dedicated Technical Service Team Manufc. ... Team supply -Dedicated Sales a#39; Value creation Team for end consumer EXHIBIT 2.6 Tam-Tam Inc. Customer Specificanbsp;...

Title:Marketing Led: Sales Driven
Author: Ajay K. Sirsi
Publisher:Trafford Publishing - 2005

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