Marketing Trends in Australasia

Marketing Trends in Australasia

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Essays and Case Studies Michael Harker. 2. Using the concept of the product life -cycle, explain how Encyclopaedia Britannica reformulated its market offering at the different stages. ... practitioners to understand the role and potential contribution of theory and concepts rather than any intrinsic deficiency in the concept itself.

Title:Marketing Trends in Australasia
Author: Michael Harker
Publisher:Macmillan Education AU - 1999-01-01

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