Neural Networks in Business

Neural Networks in Business

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qFor professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting.qThe results presented here show that without the use of extensive market data or knowledge, useful prediction can be made, and significant paper profits can be ... We have also discussed the possibility of using neural networks as forecasting tools in ... Forecasting, Structural Time Series Models and the Kalman Filter.

Title:Neural Networks in Business
Author: Kate A. Smith, Jatinder N. D. Gupta
Publisher:IGI Global - 2002

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