New essays in marketing theory

New essays in marketing theory

4.11 - 1251 ratings - Source

Includes index 449-460 pp.ful to describe product life-cycle curves in other terms, e.g., gross sales of industry , unit sales of industry, dollar sales of firm, unit sales of firm, market share of firm, dollar purchases of consumers or segments, or unit purchases of consumers oranbsp;...

Title:New essays in marketing theory
Author: George Fisk
Publisher: - 1971

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