Regulating Style

Regulating Style

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Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand a€œpiracy.a€ In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.... Clifford, 75 screen-printing machines/shops, 46, 48, 63, 90, 94, 197 Sears, 104 second-hand clothing, 47a€“48, 61a€“62, 64, 88, ... service workers, 32, 152a€“153, 156, 159 sewing machines, 5a€“7, 7fig., 9, 35, 38, 40a€“41, 48, 85fig.; and business ... 21, 25, 28, 85fig.; and brand names, trademarked, 104; and business accounting, 156, 158; and envy, 82; in La Giralda, ... and moral accounting, 146; and piracy trade, 76 thread, 38, 45a€“46, 86; and business accounting, 154, 156; and 308 | Index.

Title:Regulating Style
Author: Kedron Thomas
Publisher:Univ of California Press - 2016-10-18

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