Screwing Mother Nature for Profit

Screwing Mother Nature for Profit

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Overpopulation, hunger, pollution, climate change: the danger signs are all around us. Now Elaine Smitha sounds the alarm in this inspiring wake-up call. Drawing on concepts ranging from Henry Ford's innovative production line to cutting-edge discoveries of the a€œnew biology, a€ Smitha reveals a startling correlation between businesses and living systems. What she uncovers provides the basis for a model of leadership based on principles of cooperative competition drawn from the natural world--principles that can set corporations and governments on a path of conscious, sustainable growth.As more stores carry a€œgreena€ products, more environmentally aware buyers will catch the mood to switch, setting the pace for the green revolution to take hold across the board.11 In 2009, Ford Motor Company touted Green as the New Black, anbsp;...

Title:Screwing Mother Nature for Profit
Author: Elaine Smitha
Publisher:Duncan Baird Publishers - 2011

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