Service Marketing: Concepts & Practices

Service Marketing: Concepts & Practices

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While retail banking offers phenomenal opportunities for growth, the challenges are equally daunting. ... Case Studv Analysis aamp; Comparison of Retail Products aamp; Services of South Indian Bank aamp; Barclays Bank This case illustrates the features anbsp;...

Title:Service Marketing: Concepts & Practices
Author: Kapoor
Publisher:Tata McGraw-Hill Education - 2011

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