Storytelling about Your Brand Online & Offline

Storytelling about Your Brand Online & Offline

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Neurological research has confirmed the power of storytelling as a communicative tool. In qPersonal Branding Strategist, q Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. Using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a qpersonal branding process.q From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the qBrand Called You.qRobin Tauck, Owner and past CEO ~ Tauck World Discovery aquot;Whether you a#39;re a a€œ digital nativea€ or a aquot;digital virgin, a€ ... Managing Director (DG), Mercedes Benz Financial Services, France aquot;They say a picture is worth a thousand words. Well, thisanbsp;...

Title:Storytelling about Your Brand Online & Offline
Author: Bernadette Martin
Publisher:Happy About - 2014-09-30

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