Street Smarts

Street Smarts

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qOne is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.q-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular qStreet Smartsq column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.I figure Ia#39;ve hired more than three hundred salespeople in my career and made just about every mistake in the book. What Ia#39;ve learned is that, for me at least, there are no shortcuts. It takes time to find the right people, time to train them, time toanbsp;...

Title:Street Smarts
Author: Norm Brodsky, Bo Burlingham
Publisher:Penguin - 2010-02-23

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