Study guide to accompany marketing

Study guide to accompany marketing

4.11 - 1251 ratings - Source

At the other extreme, proactive marketers try to change the marketing environment as much as possible to meet their own particular needs. ... for one another (to one degree or another): Coke vs. milk, a telephone call vs. an airline ride, or a new Honda vs. city bus service. ... Economic elements: These are the economic forces that affect your marketing success. ... are the effective buying index (basically your after-tax income) and the consumer buying index (the collective purchasinganbsp;...

Title:Study guide to accompany marketing
Author: Courtland L. Bovée, John V. Thill
Publisher: - 1992-02-01

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA