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This work offers a summary of the book qFLIP THE FUNNEL: How to Use Existing Customers to Gain New Onesq by Joseph Jaffe. Using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers - advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what's on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end. What if you were to flip that funnel o.This work offers a summary of the book aquot;FLIP THE FUNNEL: How to Use Existing Customers to Gain New Onesaquot; by Joseph Jaffe.

Author: Must Read Summaries
Publisher:Primento éditions - 2011-11-01

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