The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

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Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society.While we may recognize cult-community status woven around such disparate brandsagas as the Mazda Miata, Krispy ... has believers using the ownera#39;s manual as a Bible for marriage ceremonies, any brand that has pilgrimage celebrationsanbsp;...

Title:The Advertising and Consumer Culture Reader
Author: Joseph Turow
Publisher: - 2009-04-30

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