The Apple Way

The Apple Way

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Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Applea€™s shares have surged to a 4-year high, and along with the runaway success of Applea€™s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. Therea€™s a a€œhaloa€ effect beginning to take hold a€“ simple put, consumers and business people alike are so impressed with iPoda€™s technology and success that theya€™re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this companya€™s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Applea€™s underlying guiding principles Includes lessons learned the hard way by revealing the companya€™s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many othersFollow Applea€™s example and learn how to: Make the customer king Make the product king Break the marketing mold Build the learning organization Although Apple is a technology company, this is not a story for computer buffs, but rather a ...

Title:The Apple Way
Author: Jeffrey Cruikshank
Publisher:McGraw Hill Professional - 2006-01-06

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