The Chinese Consumer Market

The Chinese Consumer Market

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The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends... interworking, 98 Network media, 118 network plan, 134 New China News Agency, 112 new era, 108 new media, 113, 115, 116, 120, ... 68 Nivea, 48, 51 Nokia, 105, 132 non-branded hotels, 167 notebook computers, 67 Obesity, 189 official Internet regulator, 63 off-patent, ... licences, 98 Operation manual, 185 Opium Wars, 193 Oracle, 105 Ourgame, 88 outbound travels, 193 Outsourcing, 87 Overload, anbsp;...

Title:The Chinese Consumer Market
Author: Lei Tang
Publisher:Elsevier - 2009-04-29

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