The Complete Guide to Infomercial Marketing

The Complete Guide to Infomercial Marketing

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In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you.Nissana#39;s. Brandmercial. When Hawthorne ran Applea#39;s aquot;The Martinettia#39;s Bring Home a Computeraquot; infomercial (media managed by ... and Research, Nissan Motor Corporation, U.S.A., a aquot;triggeraquot; for the Nissan Altima aquot;The Art of Buying a Caraquot; infomercial that ultimately would evolve. ... She had been working on an initiative for marketing to women and considering how to use television as part of an integratedanbsp;...

Title:The Complete Guide to Infomercial Marketing
Author: Timothy R. Hawthorne
Publisher:Ntc Business Books - 1997-01-01

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