The Creative Enterprise: Execution

The Creative Enterprise: Execution

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... of the seventh generation Honda Accord Wagon that won the Japan Car of the Year Award for 2002-2003. ... in these phases, is categorized in the rational plan, communication, and problem-solving streams (Brown aamp; Eisenhardt, 1995).

Title:The Creative Enterprise: Execution
Author: Tony Davila, Marc J. Epstein, Robert D. Shelton
Publisher:Greenwood Publishing Group - 2007

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