The Creative Process Illustrated

The Creative Process Illustrated

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Finally, Answers to the Question: How Are Big Ideas Born? Foreword by Sally Hogshead, author of Fascinate Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy a Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside, you'll find: Process canvasesa€”sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profilesa€”insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysisa€”a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.Plus, being a craftsman requires an intimate understanding of how things are made, whether ita#39;s an ad, an app, an experience or a brand. ... the first, and arguably most important, question on any creative brief at 72andSunny is: a#39;What is the real problem wea#39;re trying to solve here? ... director at Wieden+Kennedy, where Glenn had begun work as an intern, likening Glenna#39;s creative process to a chainsaw.

Title:The Creative Process Illustrated
Author: W. Glenn Griffin, Deborah Morrison
Publisher:HOW Books - 2010-08-05

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