The Definitive Guide to Direct and Interactive Marketing

The Definitive Guide to Direct and Interactive Marketing

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We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works.customer satisfaction questionnaires; a€c* loyalty cards and schemes; * deals with credit card or store card marketers to access their customers; * lifestyle surveys; * e-mail addresses captured on your company web site. agt; Business marketinganbsp;...

Title:The Definitive Guide to Direct and Interactive Marketing
Author: Merlin Stone, Alison Bond, Elizabeth Blake
Publisher:Pearson Education - 2003-01-01

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