The Great Race

The Great Race

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The Great Race recounts the story of a century-long battle between automakers for market share, profit, and technological dominancea€”and a race to build the car of the future. The worlda€™s great manufacturing juggernauta€”the $2 trillion automotive industrya€”is in the throes of a revolution. Its future will include cars Henry Ford and Karl Benz could scarcely have imagined. They will drive themselves, wona€™t consume oil, and will come in radical shapes and sizes. But the path to that future is fraught. The top contenders are two traditional manufacturing giants, the United States and Japan, and a newcomer, China. Team America has a powerful and little known weapon in its arsenal: a small group of technology buffs and regulators from California. The story of why and how these men and women could shape the futurea€”how you move, how you work, how you live on eartha€”is an unexpected tale filled with unforgettable characters: a scorned chemistry professor, a South African visionary who went for broke, an ambitious Chinese expat, a quixotic Japanese nuclear engineer, and a string of billion-dollar wagers by governments and corporations. Tillemanna€™s account is incisive and riveting. It explains how America bounced back in this global contest and what it will take to command the industrial with 16 kilowatt-hours or more, like the Chevy Volt or Nissan LEAF, received thefull $7, 500 taxcredit. ... In addition totheEV credit, thefederalgovernment offered significant incentives for installing EV chargersa€”subsidizing 50 percent ofanbsp;...

Title:The Great Race
Author: Levi Tillemann
Publisher:Simon and Schuster - 2015-01-20

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