The Luxury Market in Brazil

The Luxury Market in Brazil

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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.Some international brands, such as Mandarim Oriental and the Ritz Carlton, have yet to make their appearance in the country. ... Fazenda SApo Francisco, Etnia and Kiaroa, along with the historical Pestana Convento do Carmo and the brand new Zank, ... Copacabana Palace underwent heavy refurbishment, probably the most extensive repairs since its first opening, and was reopened in a grand style.

Title:The Luxury Market in Brazil
Author: C. Diniz
Publisher:Springer - 2014-06-12

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