The new competition

The new competition

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Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competitionThe Toyota Corona was priced under $2, 000, and the next major car introduced, the Toyota Corolla, was priced under $ 1 , 800. ... Care was taken to ensure that product and service features of quality and economy, promised to buyers inanbsp;...

Title:The new competition
Author: Philip Kotler, Liam Fahey, Somkid Jatusripitak
Publisher:Prentice Hall - 1985

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