The Postmodern Fairytale

The Postmodern Fairytale

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Why is Shrek one of the greatest selling DVDs of all time? Why are shampoo advertisements based on Sleeping Beauty? Why is it that the same simple stories keep being told? This study attempts to explain why fairy tales keep popping up in the most unexpected places and why the best storytellers begin their tales with 'once upon a time'.The fairytale is used as a form of easily recognisable discourse that opposes written or monologic forms: a#39;Once upon a timea#39; is ... The second way in which the fairytale intertext can be viewed is as a schema, or template into which the chaos ofanbsp;...

Title:The Postmodern Fairytale
Author: K. Smith
Publisher:Springer - 2007-07-31

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