The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations

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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.received his BA degree from the University of Alaska, his MS degree from the University of Oregon, and his PhD from Purdue University. Jeong-Nam Kim is Assistant Professor of Public RelationsintheDepartmentof Communicationat Purdueanbsp;...

Title:The SAGE Handbook of Public Relations
Author: Robert L. Heath
Publisher:SAGE - 2010-07-29

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