The Secrets of Word-of-Mouth Marketing

The Secrets of Word-of-Mouth Marketing

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The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue. Featuring enlightening case studies and examples, as well as an updated version of the authora€™s innovative Decision Matrix for identifying potential buyers and determining and crafting the right kind of message, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word of mouth.Web 2.0 TV and Video 500+ Cable, Fiber Optic and Dish Channels Downloaded TV Episodes Web TV viewing Flat Screen TV, ... Social Bookmarking Mass Collaboration Wikis Remote Meetings Webinars, Remote Courses. ... members, visitors generate the content CableVision, Fios, Dish Network iTunes downloads Hulu, network websites IMAX, home ... Reddit Open Source Movement, Google Wave, Google Docs WikiPedia, WikiHow, WikiNews GoToMeeting, Adobe Connect.

Title:The Secrets of Word-of-Mouth Marketing
Author: George SILVERMAN
Publisher:AMACOM Div American Mgmt Assn - 2011-02-23

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