The Winning Message

The Winning Message

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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.Then, I look at the level of dialogue in each paper. ... The differences across papers are quite striking, even if, as we should, we limit examination to those papers with two Table 7.1 Analyses of Editorial Effects: Substantive Coverage by Paperanbsp;...

Title:The Winning Message
Author: Adam F. Simon
Publisher:Cambridge University Press - 2002-04-29

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