Total Global Strategy II

Total Global Strategy II

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This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.See Naomi Klein, No Logo (London: Flamingo, 2001). 11. D. A. Aaker and Joachimsthaler, aquot;The Lure of Global Branding, aquot; Harvard Business Review, November-December 1 ... In the United States, the first model to bear the transition name (Datsun by Nissan) was the 1981 Maxima 810 (also the ... Montgomery and Yip, The Challenge of Global Customer Management. 23. For a discussion of the problems in translating market survey instruments, and a guide to conducting internationalanbsp;...

Title:Total Global Strategy II
Author: George S. Yip
Publisher:Pearson College Division - 2003

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