Tourism Marketing

Tourism Marketing

4.11 - 1251 ratings - Source

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.Kotler, P (2001) A Framework for Marketing Management. Englewood Cliffs, NJ: Prentice Hall. Kotler, P., Armstrong, G. ... NJ: Prentice Hall. Kotler, P., Bowen, J. and Makens, J. (1999b) Marketing for Hospitality and Tourism (2nd edn). ... Quality Management in Urban Tourism (pp. 235-252) ... A Complete Guide. Basingstoke:anbsp;...

Title:Tourism Marketing
Author: Alan Fyall, Brian Garrod
Publisher:Channel View Publications - 2005

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