Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns

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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.For example, a consumer may purchase a DVD player to provide the benefit of being able to watch movies at home. The consumer also will purchase other, supporting product goods and services to better enjoy the core product. For example ... Also needed are services that are optional, such as car rental, car repair, medical care, religious services, and general tours and souvenirs of the area. The coreanbsp;...

Title:Tourism Marketing for Cities and Towns
Author: Bonita Kolb
Publisher:Routledge - 2006-08-14

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