Transnational Management: Text, Cases & Readings in Cross-Border Management

Transnational Management: Text, Cases & Readings in Cross-Border Management

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TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.Universally, they perceived their strongest competitors as LG and Samsung, not firms from Taiwan or Japan. The Korean firms ... So now we have to see whether we can infuse TCLa#39;s flexibility into TTE to make it a strong organization. We already ... Yi pointed to immediate problems in India, Russia, Singapore, Mexico, and Latin America, where TCL operations overlapped with Thomsona#39;s. In all locationsanbsp;...

Title:Transnational Management: Text, Cases & Readings in Cross-Border Management
Author: Christopher Bartlett, Sumantra Ghoshal, Paul Beamish
Publisher:McGraw-Hill/Irwin - 2006-11-20

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